7 Eleven / Road Trip Rally

To showcase the wide variety of products and services that aren’t usually associated with
7-Eleven, we teamed up with the Indy Racing League to launch the Road Trip Rally - an online interactive promotion featuring 2 teams competing in a cross-country race that culminated at the Indy 500. The catch? The teams could only make pit stops at 7-Eleven stores along the way.

Thanks to a clickthrough rate of 6% - three times the industry average - 2.29 million people followed online banners to view webisodes posted daily during the three week race.