7 Eleven / Cowboys and Aliens

To get Universal Studios excited about their upcoming partnership with 7-Eleven for the Cowboys & Aliens movie, we were asked to put together a PowerPoint deck to present ideas in front of studio execs and the film's director Jon Favreau.

Rather than wasting time at the computer, we spent hours scouring dusty antique shops to find a "case" that would better showcase our work. Once it was found, we branded the top, then fitted the inside with our ideas printed as custom playing cards, sample in-store posters, a Sarsaparilla Slurpee elixir bottle and other artifacts borrowed from the plot of the film. In the end, it was truly a one-of-a-kind piece that left Favreau (and award show judges) feeling, “blown away” .